Data Mining. Predictive Analytics. Quick what comes to mind? Expensive. Complicated. Statistical PHD required. Right? Not anymore, I’m very excited that Microsoft has entered this field with SQL 2008, and it appears could make a big difference regarding time, complexity and cost associated with leveraging your historical data to predict future events related to your organization.
- Which products will sell best in a down economy?
- Who is likely to be a loyal customer, and who is not?
- Which treatment would be the most effective for this patient?
Answers/predictive models based not upon gut instinct – but upon the facts derived from the very real treasure trove of data locked up in transactional IT systems. Very cool concept. It may not be an iPad – but I think Microsoft’s predictive capabilities will have a big impact on their intended market nonetheless, and I’m very excited to be a part of it!