As the evening winds down every night, I like to look back and reflect on the day’s events. Being an analytically minded person, I tend to look back at decisions that were made and how they had an effect on events that transpired throughout the day. As I delved into this nightly process, I started looking at the day in a more granular manner. Upon doing so, I came to the realization that we are all swimming in “Day to Day Data”.
Did I run out of coffee this morning? What time did I get in the car? Are these are completely unrelated items of information? If you answered no, then I would be inclined to say you are wrong. All these granular pieces of information are important to someone or some entity. Tell McDonalds the answer to these two questions, and they have the perfect time to run an ad on the radio for their “premium roast” coffee.
Take time to think about your day to day data. Think of all the pieces of information that drive your day; you can use this information to accomplish a great number of things. Identify inefficiencies that are a constant annoyance.
The day to day data that we create is astounding. As we all know now, the data is out there. The data is important but what is more important is identifying what information is vital and to whom. Data can be helpful, but it can also be stressful. Data is the figurative key that can open the door to future success but what if someone handed you the keys to the entire building instead of the room you want. How do you find the right key? It is important to have help to identify which (if any) of those keys is useful. That way you can make your Day to Day Data Meaningful.
- LÛCRUM is an information, intelligence and analytics consulting firm comprised of business and technology professionals focused on making data meaningful.
