On the fence about using BI to support decision making? How about as a persuasion tool? Have you seen the recent Obama TV ad?
Almost no narration, just the visualization of the job loss/creation timeline starting in the previous president’s term. This post is not a political endorsement, it is about using BI. It is just the observation that when people with money and expertise in pursuasion could have chosen anything to fill this 30 second time slot, their choice was classic BI visualization.
That’s power!
Take a look.
http://www.youtube.com/embed/wnspxInJxHs
- LÛCRUM is an information, intelligence and analytics consulting firm comprised of business and technology professionals focused on making data meaningful.
