Currently viewing the tag: "Trust"

According to a recent report from Forrester, people don’t trust company blogs.  No shocker there.   I would have been shocked to discover otherwise.

“What?” you say.  “Dave, I thought you were really into blogs.”  “Are you not in charge of your company blog?”

I am the guy who is the champion here at LUCRUM for this blog, and I am not the slightest bit surprised that people don’t trust “company blogs.”  People don’t generally trust companies, they trust people.  To be trusted takes time.  People need to understand each other.  People need clear expectations of one another.  People need honest interaction and discussion with other people to create trust.   Need proof?  The same study shows that the most trusted channel of communication is email from PEOPLE YOU KNOW.  (Not SPAM!)  People trust other people.

For a company blog to be successful it needs to be about the people.  It needs to be a forum for honest discussion, creative ideas, and interesting conversations.  The same Forrester report goes on to outline how to create greater trust and improve a “company blog.”

One of the suggestions offered is to write about the problem’s of your customers.  Explore ways that you might be able to solve those problems, and start a ongoing dialog.  This is a great way to drive valuable innovation and demonstrate a willingness to listen to the wants and needs of your clients.

However, my favorite piece of advice from the article pertains to B2B companies.  Forrester advises firms to “let their employees get in on the act.”  Having a sanitized, polished, pre-approved blog, completely devoid of the real input of real people is a sure fire way to destroy trust.  Authenticity can not be manufactured.   This point pertains back to my initial statement that of course people don’t trust company blogs, they trust people – real people.

Another important item to point out is that blogs, social networks, email, phone calls, and all other communication tools don’t live in a vacuum.  They work together.   A blog can be a very important tool in helping people to understand your firm, your culture, and the value you can deliver.  However, the world is becoming increasingly interconnected and transparent.  You can’t be one thing on your blog, another on LinkedIn, something entirely different in your print collateral, something even more different on the phone, and then something else in person.   Chances are that if people don’t trust your blog, it has little or nothing to do with the blog itself.  It has to do with your behavior not reflecting the story you tell on your blog.

People trust people.

People don’t trust company blogs. What you should do about it.

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The other day we had a technical team meeting where we were discussing access rights for a global solution that we have begun to implement but have a need to extend some functionality. Well, it gets complicated pretty quickly. To be honest, I started drawing out all the potential combinations of variables that can occur and I’m trying to lead the group through this thought.

Well, this one “rogue” guy (I think to myself) keeps bringing up an idea. I hear it but it doesn’t seem to make sense to me. So, I discount it and try to get the group to move on. He keeps bringing it up and won’t let it go. We all tell him that he sometimes has listening problems and to hang it up for a bit.

Does he do this? No. Not because he is really a “rogue” guy or because he enjoys making things difficult (I have encountered my share of these people), rather, James knows that he can trust the group. James feels the trust and sees it played out over time. James knows that the environment is mature enough to handle the truth. Remember that line, “You can’t handle the truth” from the movie A Few Good Men. There was no trust in that relationship – that is for sure!

James sticks to his guns and won’t let it go. He did so in an encouraging way, but forceful.  Finally, it dawned on us that he was right. Had James not felt the trust, he would avoid the conflict by either shutting down and ceasing to contribute or becoming defensive;  and we would not have the proper solution to the problem. Way to go James (you know who you are)!

By the way, I called him later that day and said thanks and that I appreciated the way he handled himself. I thanked him for putting the needs of the group ahead of the need for him to avoid unpleasant conflict. This was a highlight for both of us that day. We saved a few days time and money and walked away with a better solution for less money.

In a recent blog post I wrote “This is a key point (gaining trust) because without trust the team is guarded and people don’t share. A solid foundation of trust is necessary for any team that wants to be highly successful.” Conflict is a necessary part of a team. But healthy conflict doesn’t focus on people, rather it focuses on the topic at hand.

Did you ever experience a team that had conflict and someone when historical? Not hysterical, historical! You know; “…yeah, but remember when you did this and you said that and he said… and she said…”  This is because there was a lack of trust. When this happens, people focus on defense and of course sometimes a good defense is a good offense. Other times they shutdown and withdraw. Either way, that conflict is not healthy.

Conflict + Trust is healthy debate and leads to innovation!

Conflict w/o Trust leads to murder (of at least one’s character).

Go find someone to Trust.

~ Scott

I recently attended two sales calls where disparaging remarks were made (in gest) about the Sales profession. I took these in stride – laughed with the group – but walked way questioning why, sometimes, my chosen profession gets such a bad wrap. Sales is an integral part of business. Without sales – businesses would cease to exist. Have you ever stopped to think – what would happen if no one in your company sold the product or service your company produces or represents? What would happen to your job?

In reality – everything gets sold and bought. It’s part of free enterprise – of which our country is based.

Stop to think – a “salesperson” sold the ink to the company that manufactured the pen you are writing with. Someone sold the material to the furniture manufacturer for the chair you are sitting in. Someone sold you the Starbucks coffee you are drinking this morning, or the flour to the baker for the danish you are eating. Let’s face it – the selling and purchasing of goods is an essential part of life.

To many people the sales person is either some schmuck in a poor suit, using tactics and techniques to get you to buy something you don’t need or would rather not purchase…..or the person in the expensive suit, driving an expensive car, whose main “trick” is manipulation.

The fact – is that no one likes to be sold…..me included.

I do, however like to purchase items/services that make mine and my family’s lives easier, safer, healthier, and more enjoyable.

Sales is not, and should not be a craft of deception and manipulation. Instead it should be the ability to question, listen, consult and determine if your product or service will benefit the client. One of the most important traits of a good sales person is the ability to *listen*. It is also the job of the salesperson to educate and advise the client – this includes educating the client on the product/service the salesperson represents – and being honest with the client if his/her product/service is not a good fit.

While the remarks made were in no way directed towards me personally, (in fact they were directed at some of my competitors), they did make me pause.

Here’s hoping the next sales call in which you participate, your sales person listens, educates and advises you correctly – whether that involves his/her product/service or not. If he/she does her job correctly, it will solve a problem, reduce some pain, and make your job/life easier. When that happens – and at the risk of sounding too cliché’ – everybody wins.

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Is it better to be loved or to be feared? The ends justify the means. One must be a fox as well as a lion etc. AH The Prince, great book, a lot of interesting concepts, but why am I writing about a book most people were forced to read in college? Well for one, I like it. But the real reason why I am thinking about Niccolo Machiavelli, is because of work.

Recently, I wrote a blog post on a project that I was working on for my supervisior. It was concerning Tuesdays, and customer loyalty. Customer Loyalty, seems pretty important no? If your customers aren’t loyal, it’s probably because of something you did, or perhaps didn’t do. Referrals are one the best forms of marketing or advertisement, you only refer who you enjoyed working with in one capacity or another. Also we tend to work and or buy things from people we like. This is why networking is so vital. That’s all I ever heard about at the Williams College of Business at Xavier- “networking-networking-networking.” Given the aforementioned, I think that customer service, and to be more precise, customer loyalty is paramount. So then, why The Prince as a preamble.

As the first line of my rant goes, is it better to be feared or loved? According to Niccolo Machiavelli, it is best be both, but seeing how this is rarely accomplished, it is better that you are feared than loved. There is no real concise way to put his explanation on why, but he does give his reasons. Again, why am I writing this? I tend to read a lot of philosophy and I find that it inspires me. Not that I think that our customers should be loyal due to fear of retribution. Personally, I say neither answer is right. I say that, better than being feared or loved is being respected. If people fear you, they will due only what is necessary to not be punished, which will render you moderate at best results. Love on the other hand can, at times, skew people’s judgment, which can lead to a lack of necessary constructive criticism. If I was starting a business, the last thing that I would want is a bunch of “yes men” to back me up or take point. R-E-S-P-E-C-T is king, people want to do good for those they admire, they want to work with those they admire, they are loyal to those they admire. This is why Fortune, ranks the “most admired companies.”

Now considering my recent project, in my humble opinion, customer loyalty comes down to respect. Given to and received from customer to business. It’s a two-way street. Respect comes down to relationships, and relationships come down to the Tuesday Model or The Tuesday(superscript C) Model. It’s linear. If the customer is simply a means to an end, then the relationship will end quicker than you think. We must remember that ultimately the customer is our “boss” and not vice versa.

Tuesday, not as bad as Monday, and not as good as Wednesday. Its a forgotten day to most people. If you have an average and dull life, then you could say that your life is a bunch of Tuesdays I guess. Is there any way that Tuesday could mean…a little more…here’s something that I use to get me through the Tuesdays of my life.

I have been at LÛCRUM now for about three weeks, and one of the first projects I have been asked to participate in is concerning customer loyalty. So I thought to myself, customer loyalty, how to get it, and obviously how to retain it, when it hit me….Tuesday!

What does Tuesday have to do with customer loyalty, and what is the Tuesday model, you ask? The Tuesday model is a little bit of advice that was given to me by my mentor in College. A successful venture capitalist, and entrepreneur, a man that I respect. Anyways, one day we were out at dinner and I was picking his brain about business, life, etc. when he told me this. “Andrew, all relationships, business or personal, are based on three criteria. Expectations, understanding and trust.” E.U.T or T.U.E the prefix of Tuesday as a way to remember it. “These are the building blocks of relationships” he explained. His logic was that, once expectations are not met, then understanding becomes clouded and thus, trust falls apart. Naturally he concluded “that trust is the backbone or all relationships.” I listened to my mentor and it made sense, moreover, this was a man that I respected and I could see he was great a forging strong ties in every aspect of his life and this was the secret ingredient behind his success.

Since that day I have implemented the Tuesday Model into everything relationship I in my life; family, friends, work and girlfriends. It helps you empathize, which fosters understanding and clarity. I have also amended the model itself. Trust, Understanding and Expectations is how it was originally conceived, but a sub note to expectations is communication. Only if communication is clear can expectations be derived and met. Of course this screws up the acronym but it’s worth it.

So now that I have acquainted you with my philosophy (something that I will do a lot if you let me), it is time to implement the Tuesday Model with my tasks here at LÛCRUM. Going along with the theme of Tuesday, you can find further “rants” if you so desire every Tuesday from here on out. If you agree with me great, if you have anything to add, I’m all ears, or perhaps you think I’m insane, either way, discourse is always welcome.